Sherneil's Social Media Campaign

Sherneil's Social Media Campaign

“I would like to see a world where everyone is equal”.

What’s the problem? 
On the Caribbean Islands, inequality between men and women in sports is increasing. The image that men are supposedly physically stronger, and have more knowledge about sports than women, is still present in Sherneil’s community.

Sherneil believes that there cannot be any difference between men and women. Not in sports, not at work, and not in life. Women and men should be treated equally in all aspects.

What is Sherneil’s solution?
Sherneil’s project mainly exists of a social media campaign on Facebook, Twitter, and Instagram, because she believes that via these platforms she can reach the most people. The campaign is focused on increasing awareness on the Caribbean about gender inequality in sports. Next to that, she wants to motivate her followers to push through, making sure they don’t quit. Sherneil is covering five subjects that each have a different goal.

  1. Posting facts about sportswomen & discrimination. With this she wants to motivate her followers to also take action on inequality.
  2. Quotes of women to inspire other women to chase their dreams and not give up.
  3. Women Featured Wednesdays, every Wednesday an article is uploaded on the website, featuring a sportswomen from the Caribbean.
  4. Sharing interesting articles about sportswomen, that were published by other channels.
  5. Articles about the issues that women are facing regarding sports.

Next to the social media campaign she is organizing a gathering focused on inequality and faith. Various authorities will be present at the gathering, to start the conversation with Islamic women about the issues they see in the world of sports.

What is the goal? 
Sherneil aims to inform at least 400 people with campaign, about the inequality in sports.

How does Sherneil work? 
Sherneil will, as the founder of Supporting Girls In Sport, personally set up and execute the social media campaign.

Who does Sherneil need?  
Sherneil is getting help of her seven team members of Supporting Girls In Sports. They are helping her with writing and designing the social media posts and articles.

What does she need?  
For Sherneil’s campaign of course the internet and access to social media are essential. Next to that, the university where she is organizing the gatherings is very important.



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