The campaign marks the start of a annually recurring cooperation between RTL MCN and KidsRights that will feature a new theme each year. This years theme is Safe Schools, following the International Children's Peace Prize that KidsRights handed out to the March For Our Lives initiators at the end of last year. This American movement, initiated by students, is committed to safe schools and safe communities. They received worldwide support with their protest march. With the 'Make Some Change ... for Safe Schools' campaign, KidsRights, Concentrate and the influencers want to prove that everyone can be a changemaker, and that they believe young people can move the world.
(credits pressphoto: Daelorian van der Kolk)